BRAND STRATEGY ~ ART DIRECTION ~ LOGO DESIGN ~ IDENTITY DESIGN

Pogo Pro Films

Pogo Pro Films is a cinematic, storytelling film studio geared toward the motorsport industry. Everything from the vibrant, hi-vis orange to the angular, cut-off features of the logo mark positions this brand squarely within the industry’s fast-paced, cutthroat DNA. Properly positioning Pogo Pro has allowed them to finally reach their intended audience and film for national organizations like NASCAR. (One of this project’s challenges was strategically distancing Pogo Pro from its owner’s other unrelated film productions.)