BRAND STRATEGY ~ NAMING ~ ART DIRECTION ~ LOGO DESIGN ~ IDENTITY DESIGN ~ BRAND DESIGN

gardentide

gardentide is a family photographer (and my wife) specializing in near-photojournalistic in-home sessions—making seemingly mundane moments memorable. gardentide’s name and brand idenity grew from the idea that each family’s seasons and rhythms, no matter how normal or insignificant they may seem, are beautiful and worth celebrating. Her photography shifts the lens inward—to a more reflective perspective—so we knew to design her brand identity in a way that captured its distinctiveness while still fitting within the industry.